Angling Trust and Angling Direct announce major partnership in fight to protect waterways for fish and fishing

The Angling Trust is delighted to announce that leading fishing tackle retailer Angling Direct has become our latest Trade Associate partner.

As part of the agreement, Angling Direct will play an active role in supporting the vital work of the Trust to protect waterways and the environment for the benefit of fish and fishing, including increasing its commitment to the Trust’s Anglers Against Pollution campaign.

Angling Direct had already pledged to support our initiatives to encourage more people to take up angling by becoming Exclusive Retail Partner of the Angling Trust’s Get Fishing campaign. The exciting collaboration will deliver major investment into bringing the health and wellbeing benefits of fishing to a wider audience and includes training 80 of its colleagues to become Angling Trust qualified and licenced angling coaches, empowering them to share their passion for angling whilst offering trusted advice to customers across the Group’s stores.

Andy Torrance, Angling Direct CEO, said:

“The core purpose of Angling Direct is to inspire everyone to get outdoors and enjoy an exceptional fishing experience. Key to this is working with our partners to protect waterways and the health of our environment. As Trade members of the Angling Trust, we look forward to working closely with them for the benefit of the whole angling community.”

Jamie Cook, Angling Trust CEO, said:

“It’s important for the Angling Trust to form strong links with all areas of angling and I am delighted that Angling Direct has agreed to become a Trade Associate partner.

“Angling Direct have shown they are as passionate as us in promoting fishing for both the present and future generations of anglers. As the UK’s largest tackle retailer, they can play an important role in supporting our work, particularly the Anglers Against Pollution campaign to protect waterways and the environment. I am looking forward to working with them for years to come.”

Angling Direct is the largest specialist fishing tackle retailer in the UK. The Company principally sells fishing tackle products and related products through a network of 39 Angling Direct retail stores located in the UK, and online via its own website ( The Company currently sells products from a wide range of brands, including its own range of products under the ‘Advanta’ brand.

Andy Torrance, Angling Direct CEO, with his first carp


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