We Fish as One

We Fish as One is the Angling Trust’s long-term community inclusion campaign that aims to actively develop and profile local outreach programmes and activities. This will harness the power of fishing as a community building activity, so that people from all backgrounds can experience the life-changing benefits of the sport of angling.

A recent 2021 survey that we conducted with OnePoll revealed one in ten people (10%) said that fishing has become more appealing to them since the pandemic, for reasons including learning a new skill (31%), the ability to reconnect with nature (40%) and the opportunity to relax, meditate and practice mindfulness. None-the-less, existing barriers to giving fishing a try noted among respondents included:

• One in twenty respondents (6%) said they don’t feel represented in fishing (e.g. their gender, sexual identity, ethnicity or culture)
• 15% of respondents said they don’t have anybody to go with (e.g. partner, family member, friends)
• One in ten (10%) respondents said they do not feel safe going on their own
• Nearly one in five (19%) respondents said cost is a barrier (e.g. buying equipment and a fishing license)

What’s clear is that while our sport is accessible to anyone in practical terms, there is considerable untapped potential in reaching new audiences who would otherwise benefit from it. If we can look to remove these barriers and proactively tackle inequalities, we can make fishing a truly inclusive activity as a community-based activity that boosts mental health and is enjoyable for all.

What is the We Fish as One campaign?

We Fish as One is a platform for change, where we highlight the very best of existing and pioneering initiatives that are using local knowledge, demographics, geography and community support to build bridges between existing and future anglers.

Fishing is for everyone. It doesn’t matter who you are, what you do or where you live, anyone can take part and enjoy the health and wellbeing benefits.

The beauty of our sport is that anyone can do it. However, we face a national and regional challenge to ensure our angling community reflects our society as a whole.

In difficult times, it is more important than ever to share the joy of fishing with as many people as possible. In fact, we think every angler has a responsibility to do just that.

As part of the campaign, we will be recruiting campaign champions and providing a toolkit to undertake community outreach. Particular focus for outreach will take place at seven selected pilot sites around the country, where fishing is within ease of access to a residential community area, and will focus on coarse, game and sea fishing. We are also exploring opportunities for new We Fish as One regional hubs.

With support of clubs, partners and individuals within the existing angling community, we will be targeting local authorities, charities and groups to create community offerings that address some of the barriers to fishing. This includes working to establish more links with women, ethnic minorities, lgbt+ people, disabled people, young people, older people, parents and carers, refugees and migrants and those with long term health conditions.

Three ways to support

By joining #WeFishAsOne campaign, you can help promote fishing within your local community as a social and community building activity that benefits health and wellbeing.

1. Read and share our manifesto pledge

Our manifesto sets out our vision to create a bright future for angling, creating truly inclusive and accessible fishing experiences for everyone in our communities. Read it below:

We Fish as One Manifesto Pledge

Fishing is for everyone. It doesn’t matter who you are, what you do or where you live, anyone can take part and enjoy the health and wellbeing benefits.

The beauty of our sport is that anyone can do it. However, we face a national and regional challenge to ensure our angling community reflects our society as a whole. In difficult times, it is more important than ever to share the joy of fishing with as many people as possible. In fact, we think every angler has a responsibility to do just that.

As anglers, we know there’s more to fishing than catching a fish. Our sport is already being celebrated for its renowned benefits to our mental health and we must all play our part in its powerful potential to bring together communities and support those in need.

We know our sport is accessible, but there’s much more we can do collectively and individually to tackle inequalities within the sport to ensure that fishing is a truly inclusive experience for all.

Our strength lies in our unity, and the communities we create, regardless of a person’s ethnicity, sex, gender identity, religion, sexual orientation, neurodiversity, disability, socio-economic background, age, whether they have caring or parenting responsibilites or long term health conditions.

Together, we pledge to be part of change and share our passion with our local community, whether it’s friends, family, neighbours and colleagues, schools, older people, local groups and organisations.

2. Start the conversation

You may enjoy fishing due to the solitary nature of the sport, however why not enlighten others gain an insight into your passion for fishing, and consider giving it a try themselves – whether that’s at a participation event near to their home, or a journey they stay on, allowing them to get their own ‘license to chill’, wherever and whenever they choose to fish.

Think about the people you interact with on a daily basis; at home, work, at the school gates or through other local clubs and activities. Simply sharing your personal story with others who you may least expect to try fishing themselves could inspire them to do their own research or just spend more time outdoors. You could also sign-post them to our website or social channels to find out more.

3. Become a campaign champion and download the toolkit

Our campaign toolkit offers ideas and suggestions to take a more active role at grassroots level. From sharing your own story, helping organise a community event, to further advice and training, you will be part of a network of supporters including other clubs, coaches and each other to help develop inclusive community engagement opportunities.