Shimano is a Japanese multinational manufacturer of fishing tackle, cycling components and rowing equipment with a mission to promote health and happiness through the enjoyment of nature and the world around us. This includes the protection of marine and freshwater fisheries, waterways and the countryside.

Shimano also unstands the importance of promoting the sport to attract newcomers, to help it grow and protect the industry for future generations.

“We believe angling is a hobby that should be accessible to all and we want to help the Angling Trust gain and maintain newcomers into the sport by providing support, advice and experience.”

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